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York Builders Association Launches Workforce Now Brand Focused on Addressing The Skilled Labor Shortage

Oct 25, 2018 | News

The York Builders Association (YBA), the community?s trusted building industry resource, recently launched a new brand initiative. The WorkforceNOW brand will serve as the umbrella which covers all of YBA?s programs designed to support workforce development.

Caption: Members of YBA’s Executive Committee: Jason Barshinger Shonna Stock Cardello Brandon Knaub Andrea Bledsoe missing from photo are Nicholas Sabold and Ted Hively.

Our efforts focused on workforce development and education about career opportunities within the skilled trades have grown, and as an association, we have heightened our focus on these objectives,? said YBA Executive Vice President, Laurie Lourie. ?To gain traction and reach new audiences, we felt it was time to create a sub-brand that stands on its own.?

Though the construction industry is booming, the lack of skilled workers creates a variety of challenges ? including increasing the cost of construction and slowing project times. While a multitude of stable, well-paying jobs are available in the industry, recent studies continue to show that young people are still more likely than ever to pursue a college degree.

According to YBA Board of Directors Vice President Shonna Cardello, ?As the primary resource for the home building industry in York County, part of the YBA?s role should be developing a workforce that meets the needs of our local economy and our member companies. It is also our responsibility to build awareness about the diverse career opportunities that exist and do not require a lifetime of student loan debt.?

In April of 2018, the YBA coordinated its first annual Construction Career Days event with seven local high schools and seven local companies in the building industry. The event promoted awareness of the variety of career paths available in the local market and provided an opportunity for students and potential employers to connect. A 2019 Construction Career Days event is planned, as well as other programs that serve the mission of becoming a workforce development resource for both member companies and the community, closing the skills gap and inspiring more young people to pursue careers in the trades.

The WorkforceNOW brand was launched at a recent association meeting, and several YBA member companies have already stepped up to pledge their commitment to continued workforce development initiatives. Those companies include White Rose Settlement Services, Inc., Schmuck Lumber Co., Schaedler Yesco Distribution, K.D. Rosengrant Building & Remodeling and Strine?s Heating & A/C.

 

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The YBA Workforce NOW Foundation is directly connected to hundreds of employers in York County that are looking for the next generation of skilled trade professionals. Many of them offer on-the-job training, apprenticeships, mentorships, and more.

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NOW Foundation

The YBA Workforce NOW Foundation is a 501c3 non-profit organization committed to growing our future workforce and connecting future skilled trade professionals with a lifetime of opportunities.

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Workforce NOW Board MemberLaurie Lourie

Company 
York Builders Association 

Position 
Executive Vice President 

How long have you been a YBA member?  
8 years as YBA Executive Vice President 

Involvement in YBA 
As Executive Vice President, I work closely with the York Builders Association Board of Directors on the strategic direction of the association, manage our talented team of employees, develop the culture of the organization, build relationships with YBA members, the community, and other stakeholders, identify potential sources of income and oversee income generating activities. Prior to my role with YBA, I served as Executive Vice President of the Wayne County Builders Association for 22 years. 

Why did you get involved with Workforce NOW?  
With direct experience working alongside members in the construction trades for three decades, I see first-hand how the lack of skilled workers impacts the ability to meet consumer demand, ultimately affecting our communities and the economy. I also see evidence of how successful and personally rewarding a career in the skilled trades can be. I am committed to generating awareness about the benefits of working in the skilled trades and inspiring more young people to consider the construction trades as a career path. 

Workforce NOW SecretaryEd Hesson

Company
Traditions Bank 

Position
Business Services Partner.  Commercial lending, deposits, and other business products and services. 

How long have you been a YBA member?
16 years 

Involvement in YBA
Previously served on the Workforce Committee 

Why did you get involved with Workforce NOW?
To educate younger generations about the importance of the trades and the viability of a career in the skilled trades. 

Other Community Involvement
Finance Committee & Board Member (York Day Nursery), Finance Committee & Board Member (DreamWrights Youth & Family Theatre) 

Workforce NOW TreasurerMichael Lohss, Jr.

Company 
Regal, Inc. - Plumbing, HVAC & Home Automation 

Position 
General Manager - Running day-to-day operations, building/developing business strategy, and assisting other managers in developing and growing their team. 

How long have you been a YBA member? 
38 years 

Involvement in YBA
Vice President of the York Builders Association, Chair of Workforce NOW Committee 

Why did you get involved with Workforce NOW?
As a mechanical contractor that is directly affected by the labor shortage, I am very passionate about developing our youth. I see and feel the impact of what's happening to our trades locally, let alone in America. I chose to partner with the York Builders Association and the Workforce NOW Foundation due to their direct contact with the premier builder and associate members locally that are also directly affected by this. By working together, we can achieve an outcome to boost our local economy and help spread the message that college isn't for everyone and that a career in the trades can be just as valuable, if not more valuable, than earning a college degree. 

Workforce NOW Vice PresidentWilliam Rickard

Company
Eastern York High School

Position
Principal

How long have you been a YBA member?
2 years

Involvement in YBA
Workforce NOW Committee

Why did you get involved with Workforce NOW?
To help our students connect with the construction trades workforce.

Workforce NOW PresidentShonna Cardello, NTP

Company
White Rose Settlement Services Inc.

Position
President of White Rose Settlement Services and a founding partner when the company opened in July 1996.

How long have you been a YBA member?

22 years

Involvement in YBA

Board of Directors (Life Director), 2019 Board President, Women’s’ Council of the York County Builders Association, Marketing Committee, Workforce NOW Committee

Why did you get involved with Workforce NOW?
Working directly with the Builders and trades within the YBA has opened my eyes to the dire need for skilled tradesman.  We are all part of the same team and when one team member needs help, we all pitch in.  The idea to start a program came from necessity.   Our industry is aging and we need younger skilled tradesman.  It was a simple endeavor for me to support and become involved in the Workforce NOW initiative.  I look forward to continuing to promote this amazing Foundation!

Other Community Involvement
Shonna Stock Cardello is the President of White Rose Settlement Services and Inch Settlement Services LLC and a founding partner with the companies. She is a licensed title agent and has earned the designation of Certified Land Title Professional and in 2015 was awarded the National Title Professional designation by the American Land Title Association (ALTA).   She is a Life Director of the Pennsylvania Builders Association and a Past President of the York Builders Association.  Ms. Cardello was President during the Charter Year of the Women’s’ Council of the York County Builders Association.  Shonna currently is a TIPAC Board of Director for ALTA and is the Pennsylvania Trustee, and serves on the Title Action Network (TAN) and Government Affairs committees for ALTA. Shonna serves, and has served, on many committees for the Realtors Association of York and Adams Counties (RAYAC) and the Pennsylvania Land Title Association.

Staff LiaisonMelissa Longenberger

Melissa Longenberger leads the Foundation’s efforts to advance awareness about the skilled trades as a rewarding career path and build connections throughout the community with local organizations, educators, school administrators, employers, and more. She also oversees the Foundation’s efforts to develop resources and programs supporting the mission to empower more students and build our future workforce. In her role as staff liaison, Melissa works closely with the YBA Workforce NOW Board of Directors. 

Melissa Longenberger is currently the Vice President of Member Relations for the York Builders Association, where she’s served in a membership role since 2015. Melissa has been at the forefront of the Workforce NOW initiative, including spearheading its inception in 2018.