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The YBA Workforce NOW website is one of York County’s primary resources for information about careers in the construction trades. Students, parents, educators & employers can find useful posts and the latest news on our blog.

Melissa Longenberger Promoted to Vice President of Member Relations for the York Builders Association

Feb 27, 2021 | News

The York Builders Association recently announced that Melissa Longenberger has been promoted to Vice President of Member Relations.

In her prior role as Director of Membership, Longenberger was responsible for recruitment and retention of association members, as well as programs, events, and initiatives designed to benefit members. In her six years in the role, she has had a major impact on the association. Some of her key achievements include helping to drive membership, growing YBA to its current position as the second-largest builders association in the state. Longenberger also lead the initiative for WorkforceNOW®, a program designed to raise awareness about career opportunities in the skilled trades.

“Melissa has done an excellent job of helping to strengthen our association through membership growth, said YBA Executive Vice President Laurie Lourie. “She is committed to finding new and creative ways to deliver value to our members and their employees and she is passionate about rallying support for WorkforceNOW programs like Construction Career Days.

In her new role, Longenberger will serve as the designated back up to the Executive Vice President, identify new opportunities for creating member programs that drive revenue for the membership and continue to implement strategies and programs that increase the YBA’s value proposition to its members.

Learn more about YBA membership.

About the York Builders Association

The York Builders Association is a non-profit organization chartered in 1964 and affiliated with the Pennsylvania Builders Association (PBA) and the National Association of Home Builders (NAHB). The mission of the York Builders Association is to advocate for the building industry by promoting standards of ethics, and education, and services to benefit members and the community. For more information, contact the York Builders Association at 717-767-2444 or yorkbuilders.com

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The YBA Workforce NOW Foundation is directly connected to hundreds of employers in York County that are looking for the next generation of skilled trade professionals. Many of them offer on-the-job training, apprenticeships, mentorships, and more.

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NOW Foundation

The YBA Workforce NOW Foundation is a 501c3 non-profit organization committed to growing our future workforce and connecting future skilled trade professionals with a lifetime of opportunities.

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Workforce NOW Board MemberLaurie Lourie

Company 
York Builders Association 

Position 
Executive Vice President 

How long have you been a YBA member?  
8 years as YBA Executive Vice President 

Involvement in YBA 
As Executive Vice President, I work closely with the York Builders Association Board of Directors on the strategic direction of the association, manage our talented team of employees, develop the culture of the organization, build relationships with YBA members, the community, and other stakeholders, identify potential sources of income and oversee income generating activities. Prior to my role with YBA, I served as Executive Vice President of the Wayne County Builders Association for 22 years. 

Why did you get involved with Workforce NOW?  
With direct experience working alongside members in the construction trades for three decades, I see first-hand how the lack of skilled workers impacts the ability to meet consumer demand, ultimately affecting our communities and the economy. I also see evidence of how successful and personally rewarding a career in the skilled trades can be. I am committed to generating awareness about the benefits of working in the skilled trades and inspiring more young people to consider the construction trades as a career path. 

Workforce NOW SecretaryEd Hesson

Company
Traditions Bank 

Position
Business Services Partner.  Commercial lending, deposits, and other business products and services. 

How long have you been a YBA member?
16 years 

Involvement in YBA
Previously served on the Workforce Committee 

Why did you get involved with Workforce NOW?
To educate younger generations about the importance of the trades and the viability of a career in the skilled trades. 

Other Community Involvement
Finance Committee & Board Member (York Day Nursery), Finance Committee & Board Member (DreamWrights Youth & Family Theatre) 

Workforce NOW TreasurerMichael Lohss, Jr.

Company 
Regal, Inc. - Plumbing, HVAC & Home Automation 

Position 
General Manager - Running day-to-day operations, building/developing business strategy, and assisting other managers in developing and growing their team. 

How long have you been a YBA member? 
38 years 

Involvement in YBA
Vice President of the York Builders Association, Chair of Workforce NOW Committee 

Why did you get involved with Workforce NOW?
As a mechanical contractor that is directly affected by the labor shortage, I am very passionate about developing our youth. I see and feel the impact of what's happening to our trades locally, let alone in America. I chose to partner with the York Builders Association and the Workforce NOW Foundation due to their direct contact with the premier builder and associate members locally that are also directly affected by this. By working together, we can achieve an outcome to boost our local economy and help spread the message that college isn't for everyone and that a career in the trades can be just as valuable, if not more valuable, than earning a college degree. 

Workforce NOW Vice PresidentWilliam Rickard

Company
Eastern York High School

Position
Principal

How long have you been a YBA member?
2 years

Involvement in YBA
Workforce NOW Committee

Why did you get involved with Workforce NOW?
To help our students connect with the construction trades workforce.

Workforce NOW PresidentShonna Cardello, NTP

Company
White Rose Settlement Services Inc.

Position
President of White Rose Settlement Services and a founding partner when the company opened in July 1996.

How long have you been a YBA member?

22 years

Involvement in YBA

Board of Directors (Life Director), 2019 Board President, Women’s’ Council of the York County Builders Association, Marketing Committee, Workforce NOW Committee

Why did you get involved with Workforce NOW?
Working directly with the Builders and trades within the YBA has opened my eyes to the dire need for skilled tradesman.  We are all part of the same team and when one team member needs help, we all pitch in.  The idea to start a program came from necessity.   Our industry is aging and we need younger skilled tradesman.  It was a simple endeavor for me to support and become involved in the Workforce NOW initiative.  I look forward to continuing to promote this amazing Foundation!

Other Community Involvement
Shonna Stock Cardello is the President of White Rose Settlement Services and Inch Settlement Services LLC and a founding partner with the companies. She is a licensed title agent and has earned the designation of Certified Land Title Professional and in 2015 was awarded the National Title Professional designation by the American Land Title Association (ALTA).   She is a Life Director of the Pennsylvania Builders Association and a Past President of the York Builders Association.  Ms. Cardello was President during the Charter Year of the Women’s’ Council of the York County Builders Association.  Shonna currently is a TIPAC Board of Director for ALTA and is the Pennsylvania Trustee, and serves on the Title Action Network (TAN) and Government Affairs committees for ALTA. Shonna serves, and has served, on many committees for the Realtors Association of York and Adams Counties (RAYAC) and the Pennsylvania Land Title Association.

Staff LiaisonMelissa Longenberger

Melissa Longenberger leads the Foundation’s efforts to advance awareness about the skilled trades as a rewarding career path and build connections throughout the community with local organizations, educators, school administrators, employers, and more. She also oversees the Foundation’s efforts to develop resources and programs supporting the mission to empower more students and build our future workforce. In her role as staff liaison, Melissa works closely with the YBA Workforce NOW Board of Directors. 

Melissa Longenberger is currently the Vice President of Member Relations for the York Builders Association, where she’s served in a membership role since 2015. Melissa has been at the forefront of the Workforce NOW initiative, including spearheading its inception in 2018.